The challenge was to make an emotive corporate video aimed at a global audience, whilst ensuring it had relevance and context to a B2B audience. Our solution was to show the end benefits of the product in the consumers hands, whilst a WowBooks employee tells the story, and shows behind-the-scenes in the factory, highlighting the business benefits of WowBooks.
To make the most of the promo film, it has also been used as part of a highly innovative DM pack. A personalised book with the recipients name has been sent out to senior decision makers in consumer publishing, containing a sound chip. When you open the pack, our film plays.
Director/DP: Marcus Bird
Head of Production: Helene Menardi
Editor: Marcus Bird
BTS Stills: Helene Menardi/Sarah Butterworth
Thanks: Natalie Sharp, James Butterworth, James Butterworth, Andrew Balcombe, Katie Balcombe, Ben Wood.
Client Company: Sharp Thinking