Ramsay Health Care

Our brief was to create a trailer for senior staff at BT, to promote a new way of thinking and potential new direction within the company. Driven by Cisco/Meraki, the main challenges being the enormous amount of information to digest and condense into a 3-min film, as well as the lack of available time of the high level audience. Combining relatable scenarios with on-screen graphics, we drove the message through a humorous device in the voiceover, having each character take on the role of who they were being narrated by. We reinforced the concepts with literal lightbulb moments, intentionally jarring to force the viewer to stop and take in whats being said. Shot during CV-19, with all government and industry protocols strictly adhered to.