The Baby by Based Upon is a spectacular collaboration between Goldfinch and Based Upon, a London-based artist studio, renowned for its unique and innovative contemporary British art. Rich Hardcastle conceptualised a tale of a composer, playing his final piece of work on a heavenly piano. We filmed the story at Based Upon’s studio, then cut the promo film together at our edit suite in Tunbridge Wells.
The timeless beauty of the Twist—a unique Based Upon sculpture—is the result of nine years of design evolution. To date the Twist has appeared as a handful of luxury, limited edition tables and consoles and is now reimagined as an astonishing piano.