Ben Poole

Ben Poole - Dirty Laundry

“F***ing amazing”

— Jeff Beck

This was a bit of a crazy seven day turn around, but one that we had a huge amount of fun on - We had worked with Peter Noble from Noble PR on projects for Joe Bonamassa and his label J&R Adventures. Peter often has a lot of ideas that we all get very excited about, so when he mentioned Ben Poole’s new single ‘Dirty Laundry’, we were all ears. The only problem, it was a shoe-string budget and a very tight turn-around.

The premise was simple, we’d film in a launderette, with burlesque-style dancers doing their laundry in the background, while a nonchalant Ben looks on.

As we discussed the idea further with Ben, it became clear that he was more than willing to poke fun at himself and add a further dimension to the music video, by also playing the anchorman that delivers the lines. Heavily inspired by (possibly the greatest anchorman ever) Ron Burgundy, Ben channelled his inner Will Ferrell and gave an exceptional performance.

Typically with music videos, especially low-budget ones, we like to add more of a Birdhouse touch, whether its noticed or not. We designed Birdhouse/Anchorman mugs, letterhead and other stationary for the studio shoot and hand painted lyrics on the window of the launderette in Birdhouse branding.

Film in The Birdhouse Studio and on location at Monarch Launderette, all in one day, delivering the final edit with all post VFX with five days of filming. Overall a very fun experience and a very happy client.

“Birdhouse are so f**king creative! Professional, fun and a pleasure to work with.”

— Ben Poole

Behind The Scenes

Credits (mostly for our Mothers to read)...

Director, DP: Marcus Bird
Camera Operator: Alex Rice
Head of Production: Helene Menardi
Producer: Amy Kewell Editor: Marcus Bird

Choreographer, Dancer: Venette Farrell
Dancers: Oysterlene, Tori Tequila
Anchorman: Ben Poole
Anchorwoman: Katherine Armitage

Concept: Peter Noble, Ben Poole, Marcus Bird